Introducing The adidas Day One Spring/Summer 2017 Capsule

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  • April 11, 2017 at 11:17 PM #33995
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    Adidas presents a new “Day One” collection for spring/summer 2017, which is an elevated and tailored capsule collection that places the brand’s performance adidas superstar nigo expertise in a lifestyle context. Each piece is executed with the key elements of style, attitude, and innovation. Emphasizing basketball for its first drop, the range features a Waffle Hooded TT, a fresh take on the classic hoodie with a boxy fit, a slim Compact Terry TT, as well as the Compression Tee and Seamless Shorts with their sleek, considered designs.

    Featured footwear consist of the adidas superstar up strap Crazy Team and adidas Crazy Explosive Low silhouettes that are executed in Black/White and Classic Brown/Black-White colorways. Look for the first drop of Day One SS17 at select adidas retailers and online on April 13.

    FLORENCE — North Alabama teams in every sport will have a new look during the 2017-18 season due to a new agreement with sportswear manufacturing giant Adidas.Adidas will become UNA’s official adidas superstar slip on brand for athletic footwear, apparel and accessories. The five-year contract will begin July 1. The Lions have worn Russell apparel for the past five years.Athletic director Mark Linder said UNA was pleased with Russell’s quality, but was looking for a more complete uniform option.

    UNA hopes to have an unveiling of the new football uniforms during the summer. Linder said wearing such a popular brand such as Adidas will enhance UNA’s image and he expects it adidas superstar junior gs to be very popular with the players and coaches.“Having a world-wide brand is huge, especially since it is a popular brand with our student population,” Linder said. “Having one brand from head to toe is very beneficial and the co-branding opportunities are huge because you are partnered with a worldwide-recognized brand.“I think our student-athletes are excited about it. They are going to be wearing the latest and greatest uniforms, which is pretty neat for them.”

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