I’m Shmacked has taken over the college landscape. Only being around for a few years, the popular YouTube videos are anything from small. I’m Shmacked started with a couple of guys who wanted to film some parties. But since then, it has been getting bigger and bigger.
“I’m Shmacked The Movie.” That is the title of every video. All that the business started with was its YouTube channel. That has since expanded, including nearly 70,000 subscribers on YouTube, its own website, and even a fashion line. It seems like such a simple idea, yet it was these two guys who started a business that is now valued at $5 million.
High School students constantly tweet and post to I’m Shmacked on Facebook, saying how they make their decisions for college based on the videos. While it may seem productive, that they are helping kids make college decisions, are they really for the right intentions?
Choosing a college is a very difficult process for many and there is a lot of consideration that goes into it. That’s why websites, like Alive Campus, exist. So that those students can have as much guidance as possible. But if all a student is looking into is the party scene, that is hardly enough investigation to figure out what school is the right fit. The intentions may be there, but it may bring more harm than good to these kids.
I’m Shmacked has also received a lot of skepticism from media and law enforcement in recent months. Now that it has become so popular, school officials are able to prepare for the parties and stop them as soon as possible. While I’m Shmacked was at the University of Delaware, the police ended a party and it resulted in the suspension of the entire Rugby program. Also, within the last year, a cameraman for I’m Shmacked was arrested for conspiracy to incite a riot.
While, there are those negatives and consequences that follow I’m Shmacked, I believe the creators do deserve some credit. They turned a couple of friends with a video camera into a business worth $5 million.
I have to admit that I have spent much of my time watching the videos. They really are compelling to watch. It even becomes rather humorous when seeing how ridiculous some people act at these parties. Also, the media skills are actually very good and well done. The videos often include interviews and different party scenes. Several of the YouTube videos have gone viral, and the ones that haven’t are not very far from reaching one million views.
A new website for I’m Shmacked is currently in operation. The URL imshmacked.com is already reserved, but the actual website is under maintenance. As of right now, I’m Shmacked is depending solely on social media. That includes the YouTube channel, Instagram, Facebook and Twitter. On Facebook is where people are able to buy shirts, headbands, shorts and more.
I’m Shmacked is not the typical college preparatory website. But the company is definitely gaining attention, and is showing no signs of slowing down anytime soon.