University Primetime

November 3, 2014 in Admissions, Alive Campus, Campus Life, Colleges, Events, Health, Infographics, Love, Reviews, Sports, Style, Top 10 Lists, Travel, Videos

University Primetime is a blogging website designed to specifically target college students.  This website covers all aspects of college life such as dating, relationships, lifestyle, and information about colleges all around the country.  Aspects of this blog include top ten lists, student reviews, and other commentary from current college students.

One interesting thing about this website is that all of the content is submitted only by college students.  In a way, this blog is the nucleolus for college students to come together and compare their notes.   All of the articles are written by students, for students.  This is a great way to make college kids feel like they have a way to express themselves.  This blog also serves as a source of information for college students as well. While yes, most of these articles are written for the purpose of entertaining college students, there are other types of articles written.  There are articles about music, television, sports, politics, movies, etc.  There are a wide variety of categories for readers to choose from.

One thing that stands out about this website is the layout/design of the page.  The University Primetime logo is clearly printed at the top left corner of the page.  Next to that logo is a drop down menu for readers so they can easily navigate throughout the page.  The three main things that this website contains are articles with lists, advice, and campus life, which is what they first three drop down menus are.  There’s also a submit content tab which gives the reader the option to write in to the website.

Right under this drop down menu, there is a mix of the most recently published/most popular articles plastered in the center of the page.  These include the main picture in the article, and the article title. Underneath that, there is a section called “what’s new”,” which continuously updates as new articles are posted.

The overall page design is actually quite simple.  It’s very pleasing to the eye, as it’s design is made so that it will not be too overwhelming.  The color scheme is very bland, using blacks whites and a salmon coloring for the University Primetime logo.   The only pop of color the reader gets is from the pictures that are in the articles.

This website is successful because it’s writing specifically for things that college students care about.  There’s articles about money, fashion, movies, pets, things that people want to see.  There’s a fun, humorous side, and there’s a realistic, serious side.  The key is that University Primetime has found that balance of both sides.

It’s also successful because it’s well known.  When University Primetime first started out, the promotion that went around and the buzz that was created for it was very over the top.  There were links posted all over Facebook and Twitter, and the owner of the company even gave students the chance to become University Primetime Campus Representatives, which made students feel like they were a part of something.  The amount of marketing that went into the creation of this website was astounding.

University Primetime is definitely a front-runner for college blogging websites.  It’s simple, it’s modern, and it’s entertaining, which is exactly what college students want to see in the media nowadays.  I’m sure it will continue to be successful in the future.


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